SEO consultant/Google Product Expert/Web developer/Founder

Local SEO from someone who reads the source code.

I'm Kevin Pauls. I help local businesses get found on Google, I build the websites and the software that make it repeatable, and I share what I learn along the way. Founder of Simple SEO Marketing and Local Visibility Lab, based in Kelowna, BC.

See the work → About me

Platinum Product Expert for Google Business Profile — one of the senior tiers in Google's program
2 Companies founded: Simple SEO Marketing (agency) and Local Visibility Lab (platform + community)
$50K → $400M+ Annual revenue range of the businesses I've worked with, from mom-and-pop shops to national brands
CA + US Clients served directly and through marketing agencies and software platforms

What I do

Four things, one thread: getting local businesses understood by Google.

You want people to find you online. That only happens when Google understands who you are, what you do, and where you do it. Everything below is in service of that.

Product · Local Visibility Lab

Equip the agency. Empower the owner.

Local Visibility Lab started as the internal tooling my agency used every day to manage client Google Business Profiles: tracking changes, answering reviews at scale, and dealing with the suspensions that are unavoidable once you manage enough profiles.

It's now a platform for agencies (white-label) and multi-location brands, with a practitioner community and a weekly group call where real profiles and real problems get worked through live. It still runs my agency's work. That's the point.

Explore the platform → For agencies

01
Every profile in one dashboardChange tracking, review response, posts, and reporting across all the locations you manage.
02
Reinstatement toolkitReadiness audits that catch issues before Google does, and AI document review that checks evidence against Google's guidelines.
03
White-label for agenciesYour brand on the dashboard and the reports, with client workspaces kept cleanly separate.
04
Community + weekly callsSuspensions, policy questions, and optimization problems, worked through live with other practitioners.

Agency · Simple SEO Marketing

The agency: local SEO that works.

Simple SEO Marketing is the agency I founded in Kelowna. We manage Google Business Profiles, run local SEO, handle verification and reinstatement problems, and build and optimize websites for service businesses across Canada and the United States.

simpleseo.biz →

Consulting · Worked with

Mostly behind the scenes, through agencies and platforms.

Most of my consulting runs through marketing agencies and software companies you may recognize. That's given me a look inside a wide range of industries and business sizes.